Full Job Description

• Location: Orlando, FL or Nashville, TN
• Job Type: Full-Time (M-F, 9am-5pm EST / 8am-4pm CST)
• Hire Date: Immediately

What is Threadbird?

We’re a total apparel and merchandise company specializing in design and production, including screen printing, embroidery, custom cut and sew, and high-quality promotional products. We also offer a sophisticated pick-and-pack and e-commerce fulfillment service to ship all those produced goods for brands, clothing companies, businesses, and more.

Our mission is to bring our customers' ideas to life, delivering consistent, top-notch custom products and customer service. Our tight-knit culture thrives off of hard-working, fun-loving professionals and we're looking to add an amazing Marketing Manager to the team! You’ll be using and honing your skills to help our customers build their businesses through custom merchandise creation and fulfillment at Threadbird. 

The preferred team member will be an energetic, organized, and dependable individual with the ability to work efficiently and effectively as well as exhibit exceptional attention to detail.  A minimum of 5 years of hands-on experience in growth marketing, encompassing various digital channels such as web, social media, email marketing, and PPC. The ideal candidate will have a strong background in A/B testing, content marketing, SEO, and pay-per-click advertising, with a proven track record of driving measurable results and optimizing campaigns for maximum impact. 

Our talented team is passionate about what we do, but we have a good time while we do it. We bring passion and humor to work with us every day. To learn more, check out threadbird.com and to apply visit https://threadbird.com/jobs.  
 

What You'll Do:

• Growth Marketing Strategy: Develop and execute comprehensive growth marketing strategies that drive customer acquisition, engagement, and retention across multiple digital channels, with a focus on ROI and scalability. Should be familiar with marketing automation software, SEO, social media algorithms, and the digital advertising landscape. Technical proficiency not only helps in executing campaigns more effectively but also in understanding the nuances of digital channels to leverage them for growth.
• Responsible for developing reporting and visualization dashboards that simplify complex analyses. These dashboards cover a range of aspects, including marketing planning, budgeting, ROI analysis, and various key performance indicators (KPIs).
• Oversee social media marketing efforts, including content creation, community engagement, and advertising campaigns across platforms such as Instagram, TikTok, Facebook, Twitter, LinkedIn, and others.
• Email Marketing Campaigns: Lead the planning, execution, and optimization of email marketing campaigns to nurture leads, drive conversions, and enhance customer loyalty through targeted messaging and segmentation strategies.
• A/B Testing and Optimization: Implement rigorous A/B testing methodologies to optimize all aspects of marketing campaigns, landing pages, and email sequences, leveraging data-driven insights to improve conversion rates and user experience.
• Develop and execute content marketing strategies to drive brand awareness, thought leadership, and engagement, collaborating with internal and external stakeholders to create compelling content for various channels and audience segments.
• Pay-Per-Click (PPC) Advertising: Manage PPC campaigns across platforms such as Google Ads, Bing Ads, and others, with a focus on keyword research, ad copy optimization, bid management, and performance tracking to maximize ROI and lead generation.
• SEO (Search Engine Optimization): Drive organic traffic and improve search engine rankings through strategic SEO initiatives, including keyword research, on-page optimization, link building, and technical SEO enhancements.
• Lead and manage a team of marketing professionals, providing guidance, mentorship, and support to help them achieve their goals.
• Collaborate with product, sales, and other cross-functional teams to align marketing strategies with overall business objectives.

What You'll Need to be Good At/What We Require:

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or certifications in digital marketing are a plus.
• Experience in managing and leading marketing teams.
• Minimum of 5 years of progressive experience in marketing roles, with a focus on growth marketing and proficiency in social media, email marketing, AB testing, content marketing, PPC, and SEO.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing performance and achieve business objectives.
• Proficiency in marketing automation platforms, email marketing tools, social media management tools, web analytics, and AB testing software.
• Excellent communication skills with the ability to craft compelling messages and content for different audiences across various digital channels.
• Detail-oriented with strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Creative thinker with a passion for innovation and continuous improvement, staying updated on industry trends, emerging technologies, and best practices in digital marketing.

What We Offer:

At Threadbird, our culture is defined by three core values: zeal, transparency, and creativity. These principles have guided us since 2008, shaping how we approach everything we do. When our team embodies the Threadbird brand, we offer customers a unique experience that can't be found elsewhere, and we find purpose in our work.

• Competitive salary and hourly compensation 
• Comprehensive benefits package, including health insurance, dental, and vision. 
• Employee Assistance Program for support.
• Whether you work in an office or remotely, our creative workspaces are filled with light, energy, and coffee. 
• Continuous learning opportunities in screen printing, garment customization, business strategies, sales techniques, or personal development tailored to employee needs. 
• Daily joys include Star Wars, video games, and superheroes. 
• Generous paid time off 40 hours to start, 80 hours after 3 years, with additional weeks after 5 and 10 years. 
• 40 hours of sick leave.
• 401K  with a company match up to 4%.
• Demonstrated commitment to internal promotions, with 41% of employees promoted in recent times, with 35% of employees with a tenure of three years or more.
• Referral Program for rewarding employees who refer new talent. 
• Weekend shifts are considered full-time, offering holiday pay, PTO, and sick time across 3 days (Fri.- Sun). 
• Part-time positions come with benefits after 1 year, including paid holidays, PTO, and sick time.
• Engaging theme days and events to strengthen our culture, shared through a monthly calendar. 
• Access to a MacBook Pro for work-related needs. 
  
   

Required Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Threadbird is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. An Equal Opportunity/Affirmative Action Employer of Minorities/Females/Veterans/Disability.